ZRSC - Ziiv Readiness Score Card – Website readiness assessment for digital ad campaigns

Summary: ZRSC scans websites to evaluate readiness for digital advertising by analyzing speed, calls to action, metrics, and conversions. It provides actionable insights to improve landing page performance and maximize ad campaign results.

What it does

ZRSC assesses key website factors affecting paid media success and offers recommendations to optimize user engagement and conversions.

Who it's for

Businesses and marketers preparing websites or landing pages for digital advertising campaigns.

Why it matters

It helps prevent wasted ad spend by ensuring websites can effectively handle traffic and guide users toward desired outcomes.