DoppelIQ Atlas – AI-driven consumer behavior simulation at population scale

Summary: DoppelIQ Atlas uses AI to simulate 100,000 consumer behaviors with real-world attributes, enabling large-scale testing of marketing decisions. It provides consistent, explainable, and representative insights to validate messaging, pricing, and launch strategies before market entry.

What it does

Atlas models real-world consumers by combining population data, AI consumer twins, and conversational AI to generate directional insights without traditional surveys. It simulates reactions across consumer segments to campaigns, concepts, and messaging, including emotional responses and sentiment.

Who it's for

It is designed for marketing and brand teams, founders, and innovation groups seeking to test ideas and understand consumer behavior early in the development process.

Why it matters

Atlas addresses the challenge of limited research data and reliance on gut feel by providing scalable, cost-effective consumer simulations that support informed marketing decisions.