The Ring by LUX – Wearable tech tracking music fan engagement

Summary: The Ring is a wearable device that tracks music fans' interactions such as streaming, attending shows, and engaging with artists online. It converts these activities into measurable value, creating a unified record of fan dedication across platforms.

What it does

The Ring quietly monitors fans’ music-related actions like streaming on Spotify or Apple Music, attending live events, and online engagement. It allows users to check in, buy merchandise, and verify attendance with a simple tap.

Who it's for

It is designed for dedicated music fans who want their support and activity to be recognized and recorded.

Why it matters

The Ring addresses the lack of recognition for fan loyalty by creating a persistent record that rewards ongoing engagement with artists.