Perspiva – Decision-focused user research platform

Summary: Perspiva structures research by starting with the decision to be made, then designing conversations to gather relevant user insights. It converts spoken responses into a clear, prioritized action plan, eliminating generic summaries like word clouds.

What it does

Perspiva begins by defining the specific outcome needed before conducting real voice conversations with users. It then synthesizes these responses into actionable recommendations backed by the users' exact words.

Who it's for

It is designed for researchers and decision-makers seeking focused user feedback that directly informs their next steps.

Why it matters

It addresses the common issue of collecting user data without clear guidance on what to do next by reversing the typical survey process and emphasizing decision-driven insights.