Optimly – Understand and Shape AI Brand Perception

Summary: Optimly reveals how leading AI models perceive your brand, identifies sources of these beliefs, and guides you to influence AI-driven recommendations. It provides a free audit that diagnoses your brand’s AI positioning quickly and precisely.

What it does

Optimly analyzes what ChatGPT, Claude, Perplexity, Gemini, and Copilot believe about your brand and highlights where those beliefs help or harm buyer recommendations. It enables you to define your brand DNA, diagnose AI perceptions, push the correct narrative into AI knowledge layers, and monitor changes over time.

Who it's for

Teams and product leaders aiming to optimize how AI agents recommend their brand to buyers rather than focusing on traditional search rankings.

Why it matters

It addresses the shift from search-based brand ranking to AI-driven brand recommendation by helping you teach AI models the right story instead of chasing outdated SEO or AEO tactics.