Peach - WhatsApp Calls – AI-first contact center integrating WhatsApp voice and chat

Summary: Peach enables businesses to embed WhatsApp Business Calling into apps or websites, allowing customers to initiate calls routed to the right agents. It unifies chat and voice communication within WhatsApp, integrating with CRMs through an embeddable agent widget to manage calls and history seamlessly.

What it does

Peach provides a platform to switch instantly from WhatsApp chat to voice calls using a verified business number. It offers AI-driven pre-call intelligence to qualify leads and gather context before calls, plus APIs to trigger outbound calls based on user actions.

Who it's for

It is designed for sales, support, and operations teams needing unified WhatsApp communication integrated into their existing CRM or internal software.

Why it matters

Peach solves the problem of fragmented customer communication by consolidating calls and chats within WhatsApp, preserving context and trust while eliminating reliance on personal numbers or disconnected dialers.