niti.ai

Niti.ai offers AI agents designed for retention marketing, focusing on automating campaign management and personalizing customer journeys to enhance marketing ROI through continuous experimentation. Founded by Aravind Ranganathan and Hari Subramanian, the platform addresses the challenges brands face in retaining customers by providing tools for automatic customer retention and re-engagement. Initially developed as a tool for better retention campaigns, Niti.ai evolved into a comprehensive lifecycle growth engine with AI agents that monitor customer actions, trigger subsequent steps, learn from outcomes, and integrate with existing brand technology stacks.