Zersona – Simulate AI personas to test product assumptions early

Summary: Zersona is a decision-support tool that simulates diverse AI personas to help product teams test assumptions and explore conflicting opinions before conducting real user research. It aids early-stage decision-making when user input is unavailable.

What it does

Zersona generates AI personas to stress-test product assumptions and refine questions prior to user interviews. It supports exploring different viewpoints to identify blind spots.

Who it's for

Product teams without access to real users who need to validate ideas early in development.

Why it matters

It helps teams think critically and make informed decisions before committing to a product direction without user feedback.