Zena by ZenABM - LinkedIn Ads AI Analyst – AI-driven analysis of LinkedIn Ads performance and revenue impact

Summary: Zena is an AI chatbot that analyzes LinkedIn Ads performance by integrating LinkedIn Ads API data with CRM data at the company level. It enables users to query detailed insights about ad engagement, campaign impact, and revenue attribution through natural language conversations.

What it does

Zena connects LinkedIn Ads data with CRM records to provide answers about top-performing ads, engaged companies, job titles, and ad-influenced deals. It generates detailed reports and insights by allowing users to ask questions via chat, simplifying complex ABM campaign analysis.

Who it's for

It is designed for growth marketers, demand generation managers, and sales teams running LinkedIn ABM campaigns who need clear visibility into ad engagement and revenue impact.

Why it matters

Zena addresses the challenge of linking LinkedIn Ads engagement to pipeline and revenue by de-anonymizing company interactions and providing actionable insights that traditional dashboards cannot easily deliver.