What's Up With That? – Read any article like an expert with one click

Summary: What's Up With That? is a browser extension that maps the state of the art in any industry and highlights new insights in articles within 10 seconds. It offers over 35 AI tools based on mental models to deepen analysis and generates personalized research plans while capturing data points for decision-making.

What it does

The extension creates a real-time map of relevant industry knowledge, identifies significant new information in the article, and provides access to AI tools such as Red Teaming and Causal Loop Diagrams. It tracks user inputs and decisions to compile thematic reading reviews.

Who it's for

It is designed for readers who want to analyze articles deeply, research competitors, and improve decision-making through structured AI-assisted insights.

Why it matters

It addresses the challenge of quickly identifying important information and synthesizing knowledge from multiple articles to support smarter learning and better decisions.