WHAT IS THIS?
Products for a more literal world.
#Fashion
#Accessories
#Streetwear
WHAT IS THIS? – Minimalist products with literal labels
Summary: WHAT IS THIS? offers minimalist products featuring literal text labels, such as tote bags and hats stating their own function. The brand emphasizes high-quality materials, including 100% cotton and locally made tote bags.
What it does
It sells self-declaring items like a tote bag labeled "THIS IS A TOTE BAG" and a hat labeled "THIS IS A HAT," focusing on straightforward, literal design.
Who it's for
People interested in minimalist, literal-design products that clearly state their purpose.
Why it matters
It fills a niche for straightforward, high-quality products that communicate their function literally and honestly.