Voroth Market Intelligence – GIS and AI-driven neighborhood market measurement

Summary: Voroth Market Intelligence provides CPG teams with granular market measurement using 400m GIS hex mapping and audio-visual AI to analyze retail shelf presence, assortment, and competition. It unifies these signals into a single market view, enabling simulation of pricing, assortment, and geographic decisions before execution.

What it does

Voroth measures markets at the neighborhood level by combining GIS-based mapping with AI analysis of retail shelf conditions, creating a detailed view of demand and competition. It allows teams to simulate decisions on pricing, assortment, and expansion before acting.

Who it's for

It is designed for CPG teams seeking detailed, localized market insights beyond aggregated reports.

Why it matters

It addresses the limitations of traditional aggregated market reports by providing store-level data to improve decision accuracy in pricing, assortment, and expansion.