Viva – AI eye-tracking using any standard webcam

Summary: Viva uses AI to convert standard webcams into eye-tracking devices, providing real-time gaze data without additional hardware. It visualizes where users look before clicking by generating instant heatmaps while processing data locally to ensure privacy.

What it does

Viva replaces traditional eye-tracking hardware with browser-based AI that tracks gaze coordinates via webcams and displays foveal attention and gaze paths in real time.

Who it's for

It is designed for designers and researchers needing precise user gaze data without expensive hardware.

Why it matters

It solves the problem of understanding actual user visual attention beyond clicks, without requiring costly or intrusive equipment.