TrackWise – Server-side tracking with first-party domain and pixel

Summary: TrackWise provides 100% accurate server-side tracking for Shopify by shifting conversion tracking from browsers to a secure server. It sends privacy-compliant conversion events directly to ad platforms, improving match rates and reporting accuracy despite ad blockers and privacy restrictions.

What it does

TrackWise captures ecommerce conversion data server-side, bypassing browser limitations caused by ad blockers and privacy changes. It delivers reliable events to advertising platforms for better ad optimization.

Who it's for

Ecommerce brands using Shopify that need accurate conversion tracking unaffected by browser restrictions.

Why it matters

It recovers lost conversion data to enhance ad performance and reduce wasted ad spend.