Then, Follow – Compare asset allocation strategies easily

Summary: Then, Follow is a free, mobile-friendly backtesting tool that enables users to compare asset allocation strategies using complete historical ETF data. It offers a simple three-step workflow with visual results to analyze performance without complex settings or paywalls.

What it does

Users select strategies, set date ranges and rebalancing frequency, then view visual outputs including cumulative returns, drawdowns, asset allocation pies, monthly returns heatmaps, and correlation matrices. It supports full ETF history from listing dates through the latest month and runs on mobile devices.

Who it's for

It is designed for investors and analysts seeking straightforward comparison of proven asset allocation strategies without technical jargon or expensive software.

Why it matters

It addresses the lack of simple, affordable tools by providing accessible, visual backtesting of asset allocation strategies with no feature restrictions or complex interfaces.