The Peacock's Echo – Be recommended by AI, not just found

Summary: The Peacock's Echo introduces Generative Echo Optimisation (GEO), a framework for brands to be recommended by AI rather than merely discovered through SEO. It provides 20 actionable steps and 3 metrics to measure AI-driven brand presence, emphasizing authentic brand representation in AI recommendations.

What it does

The book explains how GEO shifts marketing from traditional SEO's input-output model to an echo model where AI reflects a brand's true presence. It includes a fable and a field guide with practical tools such as audit methods, positioning templates, and evidence frameworks to improve AI brand recommendations.

Who it's for

Marketing professionals and brand strategists seeking to adapt to AI-driven recommendation systems and improve how their brands are described by generative AI.

Why it matters

It addresses the gap where brands are not accurately represented or recommended by AI, offering a new approach to establish precise and authentic AI brand authority beyond traditional SEO.