The Critique – Your portfolio as seen by a customer or recruiter

Summary: The Critique provides a structured, buyer-perspective analysis of portfolios with scores and actionable fixes to improve conversion rates. It reveals how clients, recruiters, and partners perceive your site, highlighting trust issues and audience signals.

What it does

It analyzes portfolio websites to identify assumptions they trigger, who they attract or repel, and where trust is lost, offering clear, objective feedback with improvement suggestions.

Who it's for

Designed for designers, agencies, and professionals seeking honest, outside evaluation of their portfolio’s effectiveness.

Why it matters

It addresses the gap between creators’ intentions and audience perception, helping users understand why opportunities are lost despite strong work.