Shine – Strategic positioning platform for career storytelling

Summary: Shine combines hiring data with personal career narratives to help experienced professionals articulate their unique strategic value. It offers tools for situation analysis, career document creation, and job application customization to clarify and communicate what sets users apart.

What it does

Shine guides users through a discovery process that identifies their distinct strengths and provides tools to craft resumes, bios, and social profiles aligned with job postings. It integrates AI to support authentic, human-centered positioning rather than keyword optimization.

Who it's for

It is designed for experienced professionals with five or more years in their careers who need to articulate strategic value during career transitions.

Why it matters

Shine addresses the challenge that traditional resume tactics no longer work by helping users adapt to a restructured job market with clear, strategic storytelling.