Retail Loyalty Rewards by FencyPay

Retail Loyalty Rewards by FencyPay offers a loyalty program providing 5% rewards on purchases, usable at any Fency Merchant within a 5-mile radius. It features "The Plaza," a curated feed for consumers to find merchants instead of using a map. The program aims to attract new customers by allowing rewards to be used at different businesses within a geofenced area, encouraging community-wide value. Rewards retain value and can circulate without transaction fees among participating merchants. The service is operational in four retail locations, focusing on in-person merchants to increase foot traffic and sales. Feedback from new merchants is sought to improve the system.