Real-Time-Decision - Next Best Action
Decides if a transaction triggers personalized notification
#Fintech
#Software Engineering
#Banking
Real-Time-Decision - Next Best Action – Decides if a transaction triggers personalized notification
Summary: Real-Time Decision Engine analyzes transaction data and customer intelligence to determine if a financial event should trigger a personalized notification in real time.
What it does
It evaluates transactional events alongside customer data to select the most relevant notification content at the moment of the event.
Who it's for
Designed for businesses seeking to deliver contextual, personalized notifications based on financial transactions.
Why it matters
It improves notification relevance and timing, enhancing user experience and promotional effectiveness.