Purple Ocean Strategist – AI-powered brand positioning tool

Summary: Purple Ocean Strategist uses AI to identify unique brand positioning by uncovering emotional territories competitors have overlooked. It provides a detailed brand analysis and a custom 8-bit character representing the brand.

What it does

The tool analyzes brand data to discover distinct emotional spaces for positioning and generates a personalized 8-bit character as a visual representation.

Who it's for

Brand strategists and businesses seeking unique emotional positioning to differentiate from competitors.

Why it matters

It helps brands focus on emotional storytelling to improve business outcomes in a crowded market.