Prism by Calibrated Intelligence – Transparent AI for Amazon PPC bid decisions

Summary: Prism is an AI tool for Amazon PPC that detects wasted spend, identifies growth opportunities, and provides explainable, statistically validated bid recommendations. It offers clear reasoning behind each suggestion without hidden automation or percentage-based fees.

What it does

Prism analyzes Amazon ad accounts to find zero-conversion keywords, budget caps, and ACOS outliers, then queues actionable fixes for user approval with detailed explanations.

Who it's for

It is designed for Amazon sellers and agencies seeking clarity, control, and scalable ad performance.

Why it matters

Prism eliminates opaque bidding changes and unnecessary fees by providing transparent, reversible PPC recommendations.