Praxis – AI-driven personalized voter contact and persuasion analysis

Summary: Praxis generates personalized scripts for voter outreach based on individual concerns and auto-classifies responses to build a proprietary persuasion dataset. It integrates calls, texts, and ads to continuously learn which messages influence voters and why.

What it does

Praxis enriches voter files to create tailored scripts for calls and texts, then auto-classifies volunteer responses without manual data entry. It uses these interactions to generate targeted digital ads informed by real-time field insights.

Who it's for

It is designed for political campaigns, campaign managers, and civic tech professionals seeking data-driven voter engagement.

Why it matters

Praxis captures and preserves voter persuasion data across election cycles, preventing loss of insights and enabling more effective, personalized outreach.