PlainVest – Simplifying ETF investing for beginners

Summary: PlainVest offers a 90-second quiz that recommends beginner-friendly ETFs based on individual goals and risk tolerance, using plain English explanations. It includes an ETF overlap calculator and curated ETF descriptions to help new investors diversify and avoid common pitfalls.

What it does

PlainVest matches users with ETFs through a four-question quiz and provides an overlap calculator to prevent redundant investments. It explains ETF concepts clearly without jargon and offers curated ETF options with simple descriptions.

Who it's for

It is designed for complete beginners intimidated by traditional finance sites and unsure how to start investing in ETFs.

Why it matters

PlainVest addresses the confusion and jargon in finance resources, helping new investors diversify and make informed ETF choices without overwhelming complexity.