Picsart Aura – AI-powered creative partner for social content and short videos

Summary: Picsart Aura uses AI and voice commands to transform ideas into animated videos and marketing campaigns without requiring users to learn complex tools. It supports workflows from photos to videos, remembers user style, and adapts through ongoing interaction.

What it does

Aura converts spoken ideas into animated videos and full campaigns, enabling users to extend clips, animate images, and create marketing assets in a single conversation. It retains user preferences and integrates with Picsart’s editor for detailed adjustments.

Who it's for

It is designed for creators who want to quickly produce social content and short-form videos without mastering traditional creative software.

Why it matters

Aura bridges the gap between having an idea and executing it by simplifying content creation through AI-driven voice interaction and personalized workflows.