Pautly – Link-in-bio tool with native A/B testing and analytics

Summary: Pautly transforms link-in-bio pages into conversion tools by enabling native A/B testing and providing real-time analytics to identify the best-performing links. It splits traffic evenly between two link versions and tracks results with statistical significance.

What it does

Pautly allows users to create two variants of any link with different titles, CTAs, or thumbnails, automatically splitting traffic 50/50 and delivering real-time performance data to determine the winning version.

Who it's for

It is designed for creators and marketers who want to optimize their bio links through data-driven testing without relying on external tools.

Why it matters

Pautly addresses the lack of actionable data in traditional link-in-bio tools, helping users improve conversion rates by testing and selecting effective link presentations.