Palette – AI-powered thinking partner for early-stage UX/UI discovery

Summary: Palette is an AI tool designed to support early product discovery by transforming vague ideas into structured UX outputs such as user personas, insights, and feature priorities. It enables teams to simulate user research, align on needs, and generate contextual UI drafts, specifications, and code before design execution.

What it does

Palette helps clarify product intent by defining user personas, goals, and pain points, simulating research, and documenting insights and trade-offs. It converts UX context into UI drafts, design specifications, and code that integrate directly into product workflows.

Who it's for

It is intended for founders building MVPs, product managers managing ambiguity, designers seeking clarity before execution, and teams aiming to reduce rework from misalignment.

Why it matters

Palette addresses the challenge of achieving clarity in early product decisions, helping teams build the right product before focusing on speed or UI generation.