Paddock Talk – Interactive engagement widgets tailored for motorsport publishers

Summary: Paddock Talk provides motorsport publishers with F1-specific interactive widgets like podium predictions and grid forecasts, embeddable via two lines of code. These widgets include scoring, leaderboards, and real-time analytics to measure engagement metrics such as time on page, interaction rate, and return visits.

What it does

It offers motorsport-focused widgets that enable publishers to embed interactive features like head-to-head battles and live sentiment tracking, enhancing user engagement during race weekends.

Who it's for

Designed for media teams and motorsport publishers seeking to increase on-page interaction during race events.

Why it matters

It addresses the lack of on-page engagement by providing tools that convert race-week traffic into measurable interactions within articles.