Optibase – Integrated experimentation, personalization, and user behavior analysis

Summary: Optibase combines A/B testing, content personalization, and user behavior analytics in one platform. It supports experiments like A/B, split URL, and multivariate tests, while providing heatmaps and session recordings to help teams understand and act on user data efficiently.

What it does

Optibase enables teams to run various experiments and personalize content based on audience rules such as location or device. It tracks conversions and variant performance, and offers heatmaps and user session recordings to visualize user interactions and identify issues.

Who it's for

It is designed for teams needing a comprehensive platform to test, personalize, and analyze user behavior without relying on multiple complex tools.

Why it matters

Optibase addresses the challenge of understanding user behavior and making data-driven decisions by integrating experimentation with detailed analytics and personalization capabilities.