OmnyLink – Smart Links that route users to the correct app store and support GS1-compliant barcodes

Summary: OmnyLink creates smart links and GS1-compliant QR codes that automatically redirect users to the appropriate app store or web destination based on their device. It includes a GS1 compliance engine for validating and generating barcodes for physical products, enabling accurate attribution from physical scans to digital conversions.

What it does

OmnyLink detects the user’s device (iOS, Android, or desktop) and routes them to the correct app store or web page via a single QR code. It also validates GTIN syntax, generates ISO-ready vector barcode files, and supports self-hosting of its open-core redirection engine.

Who it's for

Marketers, creators, CPG brands, retailers, and developers needing device-specific link routing, GS1 barcode compliance, and offline-to-online attribution tracking.

Why it matters

It solves misdirected traffic and attribution challenges by ensuring users reach the correct destination and products comply with evolving GS1 barcode standards.