Naru

Naru is a platform designed to help users visualize and grow into their future selves by focusing on identity-driven career development rather than traditional skills and job titles. It differentiates itself from competitors like LinkedIn Learning and BetterUp by emphasizing the importance of identity, behavior, and role alignment, using voice and energy patterns as predictors of career trajectory. Naru offers step-by-step guidance with daily behavioral progression and actionable insights, leveraging a database built from user-uploaded CVs, photos, and voice logs to map identity momentum. This approach aims to provide clarity and meaning in career evolution, particularly appealing to Gen Z's focus on purpose over pressure.