Menso – Transform UX research data into interactive psychological digital twins

Summary: Menso converts raw UX research data into dynamic digital personas using MBTI and Plutchik’s emotion models, enabling teams to interactively query user insights. It reduces research time by 70% and costs by 50%, addressing the loss of value in static reports.

What it does

Menso creates cognitive digital twins that simulate consistent, human-like psychology through a proprietary Emotional Chain engine. This allows UX teams to access high-fidelity feedback from interactive personas anytime.

Who it's for

It is designed for UX teams and researchers seeking to integrate user insights continuously into product development.

Why it matters

Menso solves the problem of "Empathy Decay" by preserving and reusing user research data interactively, preventing insight loss and improving product feedback loops.