Marketing Attribution Software – Connect revenue to ads

Summary: Marketing Attribution Software tracks the source and journey of each lead to identify which ads drive revenue. It provides multi-touch attribution, customer journey visualization, and integrates with major CRMs and form builders to optimize ad spend.

What it does

It maps the complete path from first click to lead generation across multiple sessions and assigns credit to converting touchpoints. The software integrates with all major CRMs and form builders, including custom forms, to centralize attribution data.

Who it's for

Agencies and marketing teams seeking to connect marketing activities directly to revenue and optimize ad spend.

Why it matters

It solves the gap between marketing efforts and actual revenue by accurately attributing which campaigns drive conversions and sales.