Madlitics
See where your leads come from, send data where it belongs
#SaaS
#Marketing automation
#Marketing attribution
SUMMARY
Madlitics captures first-touch sources, UTM parameters, landing-page data, and click IDs on form submissions, integrating with CRM and marketing tools to provide insights for optimizing spend and maximizing ROI. It ties every lead to its originating channel or campaign, reducing reconciliation work and enhancing reporting accuracy. The platform supports integration with CRM dashboards, Business Intelligence tools, and Slack, offering a free 14-day trial.