Loamly – Track AI-driven brand mentions and traffic sources

Summary: Loamly reveals how AI platforms like ChatGPT, Claude, and Perplexity mention your brand and detects AI-referred visitors on your website, addressing the lack of visibility in traditional analytics where such traffic appears as "direct." It uses RFC 9421 signatures and navigation timing to identify AI-driven visits, enabling accurate measurement of AI-originated traffic.

What it does

Loamly displays real queries and responses about your brand from multiple AI platforms and detects AI-referred visitors using cryptographic HTTP signatures for ChatGPT Operator and navigation timing patterns for others. This converts untracked "direct" traffic into measurable data.

Who it's for

It is designed for SEO professionals, marketers, and growth teams seeking insight into AI-driven brand discovery and traffic sources.

Why it matters

It solves the problem of AI-originated traffic being misclassified as direct, providing visibility into a growing channel of brand discovery and visitor acquisition.