Lifto – Video-First Product Discovery Through Reels

Summary: Lifto is a platform for discovering and showcasing new products via short video reels. Founders upload demo or YouTube videos with descriptions and links, while users swipe through launches to explore them quickly and visually.

What it does

Lifto enables founders to submit product demos as short videos or YouTube reels with descriptions and links. Users browse new launches by swiping through these video reels.

Who it's for

It is designed for founders seeking exposure and users interested in discovering new product launches through a video format.

Why it matters

Lifto addresses the visibility gap by providing a more engaging and equitable way to discover and showcase products beyond traditional launch platforms.