Lexia Studio – End to end control of trade promotions

Summary: Lexia Studio is a cloud-based Trade Promotion Management platform for consumer goods companies, supporting planning, execution, and financial control of trade promotions across various market routes. It integrates budgeting, promotional planning, claims settlement, and accounting into one system with configurable workflows and audit trails.

What it does

Lexia Studio manages annual account planning, budgeting, price and trade term management, promotion execution tracking, and claims settlement. It integrates with ERP, Distributor Management, and BI systems to automate workflows and improve operational efficiency.

Who it's for

It is designed for consumer goods companies operating in fragmented or developing markets across direct, indirect, or hybrid sales channels.

Why it matters

It centralizes trade promotion data and automates processes to provide full visibility and control over trade spend, ensuring financial accuracy and consistency across markets.