ipga+ – Integrated GTM forecasting with competitive intelligence for B2B SaaS

Summary: ipga+ combines go-to-market (GTM) forecasting and competitor ad analysis into a single platform, enabling B2B SaaS teams to model blended customer acquisition costs (CAC), cohort-based lifetime value (LTV), and cash flow. It provides scenario testing and shareable financial models to improve acquisition strategy and reveal inefficiencies.

What it does

ipga+ integrates multi-channel CAC calculation, renewal and viral growth modeling, and cash flow forecasting with competitor ad insights from the Google Ads Transparency Center. Users can test acquisition scenarios instantly and share models via secure links or a public gallery.

Who it's for

It is designed for B2B SaaS founders and teams who need accurate, data-driven GTM forecasting combined with competitive market intelligence to optimize acquisition spend and strategy.

Why it matters

ipga+ addresses the disconnect between forecasting and competitive reality by consolidating financial modeling and competitor research, helping users avoid costly acquisition mistakes and identify growth opportunities.