Informed Consumer – Discover the parent companies behind your products

Summary: Informed Consumer is an iPhone app that lets users scan barcodes or search products to identify the parent companies behind brands. It provides detailed information on company products, controversies, politics, and charities to help users make informed purchasing decisions.

What it does

The app scans barcodes or allows product searches to reveal the parent company and related information such as controversies and charitable activities.

Who it's for

It is designed for shoppers seeking transparency about brand ownership and corporate practices.

Why it matters

It addresses the lack of clear ownership information on product labels, enabling more informed consumer choices.