Hypapixel CAPI for Meta – Optimizing Meta Ads with Accurate Conversion Signals

Summary: Hypapixel CAPI improves Meta ad targeting by filtering conversion data to exclude returns, fake orders, and cancelled CODs. It uses AI to weight conversions based on delivery likelihood, payment method, customer history, and geography, enabling Meta to optimize for high-quality buyers.

What it does

It analyzes orders in real time between Shopify and Meta, sending only validated conversion signals via Meta CAPI to improve ad targeting accuracy.

Who it's for

It is designed for Shopify-based ecommerce and D2C businesses seeking better ad performance on Meta platforms.

Why it matters

It prevents Meta’s algorithm from learning from low-quality customers, reducing return rates and improving ROAS over time.