GreenClaims Scanner – AI-powered detection of banned green claims under the EU ECGT Directive

Summary: GreenClaims Scanner is a free AI tool that scans websites in 30 seconds to detect banned greenwashing claims under the EU Green Claims Directive (ECGT), enforceable from September 2026. It uses ClimateBERT NLP to identify problematic terms and links each violation to the relevant ECGT article, helping companies avoid fines of up to 4% of annual turnover.

What it does

The tool analyzes website content using a transformer model trained on over 2 million climate texts to detect banned environmental claims like "eco-friendly" or "carbon neutral" without certification. It maps each flagged claim to specific ECGT articles, providing actionable compliance information.

Who it's for

It is designed for companies operating in the EU that need to ensure their environmental marketing claims comply with the ECGT Directive before enforcement begins.

Why it matters

It addresses the challenge of identifying vague or uncertified green claims that risk regulatory fines, offering legal teams clear, context-aware detection aligned with new EU regulations.