Extramuros – Persistent digital spaces for qualifying inbound leads

Summary: Extramuros converts inbound leads into qualified sales meetings by providing each prospect with a persistent microsite that supports asynchronous engagement and self-qualification. This approach reduces unproductive sales conversations by enabling prospects to explore, share, and use custom tools at their own pace.

What it does

Extramuros assigns a unique URL to each prospect, allowing them to return anytime, collaborate with colleagues, and access tools like ROI calculators and eligibility assessments. Sales teams engage only when prospects are ready, improving lead qualification beyond ephemeral chat or CRM data capture.

Who it's for

It targets sales teams and marketers dealing with inbound leads from trade shows, webinars, and LinkedIn who need better qualification and engagement methods.

Why it matters

Extramuros addresses the issue of 80% of inbound leads going cold by enabling multi-stakeholder alignment and reducing time spent on unqualified conversations.