Evidence – Code-first embedded analytics for customer-facing data products

Summary: Evidence provides a code-first platform for building embedded analytics using SQL and markdown, integrated with Git for version control and deployment workflows. It enables data teams to create customer-facing reports with built-in security, theming, and performance optimizations.

What it does

Evidence allows embedded reports to be defined as code, managed in Git, and deployed through standard software review processes. It includes features like row-level security, short-lived embed sessions, custom theming, and performance tuning for customer traffic.

Who it's for

It is designed for data teams embedding analytics in customer applications who require version control and reliable deployment workflows.

Why it matters

It addresses the limitations of drag-and-drop BI tools by providing a scalable, maintainable workflow for critical, customer-visible data products.