DRAFTEYE – Infrastructure for standardized video brand exposure measurement

Summary: DRAFTEYE provides a technical foundation for extracting, measuring, and scaling brand visibility data in video content using the DRAFTEYE Measurement Standard (DMS). It enables companies to convert raw video into structured, reliable exposure metrics with precision and consistency.

What it does

DRAFTEYE offers backend infrastructure that processes video content to analyze and quantify brand exposure. It uses the DMS protocol to ensure standardized, accurate measurement across any video.

Who it's for

It is designed for companies and teams needing scalable, precise video brand analysis and exposure data extraction.

Why it matters

DRAFTEYE addresses the lack of scalable, technical solutions for video brand exposure measurement by providing a consistent and automated measurement engine.