DataSnap – Personalized behavioral data control for digital communication

Summary: DataSnap enables users to control how their behavioral data shapes digital interactions by identifying their archetype and generating a personalized communication profile. It shifts data use from manipulation to user-driven customization, promoting human-centered digital experiences.

What it does

DataSnap analyzes user behavior to assign one of four archetypes and creates a Comms Passport that guides companies on how to communicate effectively with each individual. Users own their data, profile, and preferences.

Who it's for

It is designed for individuals seeking to manage how their behavioral data influences digital messaging and for businesses aiming to communicate with precision and empathy.

Why it matters

DataSnap addresses the problem of algorithmic manipulation by returning control of data use to individuals, fostering integrity and personalization in digital communication.