Category Creators – The stories behind the world’s greatest products

Summary: Category Creators analyzes how iconic products transformed markets and defined categories by deconstructing their impact and success. It focuses on product-driven insights rather than company narratives.

What it does

It researches and explains how specific products changed industries and won market share through detailed storytelling.

Who it's for

Individuals interested in product history, market transformation, and business strategy through product analysis.

Why it matters

It highlights product influence over companies, offering insights valuable for understanding business success from a product perspective.