Cambium AI Personas

Cambium AI Personas generates customer personas from a URL, now integrating real U.S. public data to reflect actual economic and social contexts. This upgrade allows marketers to base strategies on verifiable data, such as income levels, rent burden, education levels, and commute times, rather than assumptions. The platform aims to enhance marketing strategies by aligning them with customers' real-world situations, moving from assumption-based to evidence-based marketing.