Boodle – A savings app focused on micro-saving without budgets or limits

Summary: Boodle is a savings app designed for users who want to save money through small, everyday adjustments without setting budgets or spending limits. It encourages positive saving habits by linking minor sacrifices to meaningful goals, promoting micro-saving as a practical financial behavior.

What it does

Boodle tracks everyday spending and helps users save money by highlighting how small changes, like skipping coffees or takeaways, contribute to larger savings goals. It avoids traditional budgeting by focusing on positive reinforcement rather than restrictions.

Who it's for

The app targets individuals with spontaneous spending habits who prefer flexible, guilt-free saving methods aligned with real-life expenses and experiences.

Why it matters

Boodle addresses the challenge of impulse spending by fostering consistent micro-saving habits without the negative aspects of budgets, making saving more accessible and engaging.