Awario Sentiment Analysis – Real-time AI-powered brand sentiment monitoring

Summary: Awario Sentiment Analysis uses AI to detect the tone of online mentions—positive, negative, or neutral—within social listening workflows. It tracks sentiment trends, highlights spikes, and prioritizes mentions by impact to help brands respond promptly to potential reputation issues.

What it does

It analyzes the sentiment behind every online mention and monitors changes over time, enabling users to identify and address critical conversations quickly. The tool also allows benchmarking against competitors and generates PDF reports for team sharing.

Who it's for

It is designed for brands and teams needing to monitor online sentiment and respond swiftly to important social media mentions and reputation risks.

Why it matters

It helps prevent negative mentions from escalating by providing early detection of sentiment shifts and prioritizing urgent issues for faster response.