AuraMetrics – Measure brand visibility across AI search assistants

Summary: AuraMetrics tracks brand mentions in AI-generated answers from ChatGPT, Gemini, Claude, and Perplexity, benchmarking visibility against competitors and calculating a GEO score. It identifies gaps and monitors AI presence over time to provide insights for improving AI-driven brand discovery.

What it does

AuraMetrics analyzes whether a brand appears in responses from multiple AI assistants, compares visibility with competitors, and calculates a GEO visibility score to track presence and identify mention gaps.

Who it's for

It is designed for SEO, content, and growth teams aiming to measure and improve their brand’s citation in AI-generated answers.

Why it matters

It addresses the lack of metrics for brand presence in AI search, enabling teams to understand and enhance their visibility in this emerging discovery channel.